Citation Management

If you remember back to your high school or college days, you probably recall writing some papers, and within those papers, you had to include citations. Our citation management services function in a very similar fashion. The goal is to get the word out about your business as much as possible, and we can help to do that by including your company name as, essentially, a citation on other websites. Sometimes, the reference to your business does not come with a link. However, it can. In the event that it does not, at least a larger audience base now knows who you are.

Marketing is similar to auto detailing because you can advertise your car detail business with internet marketing. We advertise Aurora Mobile Detail completely online through SEO.

With our background in the field, we already know about the suitable channels for citations, so we don’t have to waste a lot of time researching the general field. However, we do research arenas that would be most beneficial for your particular business. Some businesses will benefit more from having their citations presented in avenues A,B and C, and others will see the most return on investment if the mentions of their business appear in D, E and F. Not only do we consider the nature of your business, but we also look at your target audience to decide where these citations should go.

Figuring out where members of your target audience might go, and therefore where they would be most likely to see the mention of your company, is a major focus of this project. We also do not limit ourselves to only one type of avenue, and we will explore various modes of citation-making. For example, we will look into different social media channels, but we will also explore blogs where a citation would make sense for your company. The more you are able to promote your business, the more individuals are going to see what you have to offer.

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Social Media Management

Using various platforms of social media is crucial in 21st century internet marketing. When people hear about a business, they often want to go to the social media account first to see if it is the right fit for their needs. Customers also love to connect with businesses in a more personal way, which is possible through social media. People can have their questions answered faster than ever before, and they can visually check out what the business is up to, sometimes even at that exact moment.

So many social media avenues exist, however, and our experts can help you to decide which one is right for the needs of your business. Having an account on every single social media channel might work for some companies, but we really focus on the social media outlets that the members of your target audience use. Placing more of an emphasis on those channels helps you to connect with people who are more likely to visit your store, purchase your products and use your services. We can also assist in selecting social media properties that are more up-to-date and current and that generate more traffic overall.

Social media management involves working on the actual content of your social media pages and accounts as well. The content that you provide, in both the visual and written forms, is often the most direct content that customers are going to get with you over the internet. We can work with you to select the right type of images to include and to learn how to incorporate effective written material that provides visitors with what they want in a short period of time. We can also suggest ideas such as promotions through status updates that help to improve your connection with the consumers even more.

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